search engine optimisation

Search engine optimisation phases / options

Essential Search Engine Optimisation Foundations £295

This first phase of search engine optimisation really sets in stone the base on which your website traffic will grow. We give your website a coding makeover to ensure the search engines fall in love with its attractive and clear code behind the scenes. We makeover the meta tags, header tags, URLs, website structure, wording, title and alt elements, as well as creating XML site maps for the major search engines. We also submit the website to key directories such as the DMOZ. You shouldn't do anything before this stage is performed, and we can't stress enough how important it is to do this work perfectly / properly. The search engine optimisation foundations should send your website to the top of the search results for various keywords/phrases, as well as preparing your website for further SEO / visitor number inflation. You can expect results within 6-8 weeks.

Competitor & SEO Strategy Analysis £295

The next phase of our search engine optimisation work is to analyse keywords and phrases related to your website, and to analyse your web competitors. We do sometimes have clients who have undertaken this analysis in-house, in which case we can proceed to the next step based on their results. However, in most cases, instructing us to perform this analysis exercise is a wise move, as it really gives you the edge on web-related knowledge in your business field. Essentially, before we can really push the boat out on the amount of search engine optimisation we can perform, and therefore the amount of website traffic we can produce, we need to devise a decent strategy to follow to ensure we stay on the right path and are able to calculate results on the way. You can expect an analysis report within a few days.

Search Engine Optimisation Website Importance Breakthrough £399

To summarise a few hundred guides on search engine optimisation into a few words, the more important the search engines regard your website, the better you will do in the search results. In human terms, the more people recommending your products/services, the more interest you can expect. So, the more links to your website, the more important search engines will deem it to be. Moreover, the more important those referring websites are, the more important the search engines will think your website is. Therefore, the aim of this stage of the search engine optimisation process is to build a substantial number of links to your website from other quality/important websites. Like all search engine optimisation work, doing it correctly is a manual process, but well worth the results. Increasing the importance of your website will further enhance your search engine rankings substantially and will also put you in a position to maximise the potential and return on investment of any further/further search engine optimisation. You can expect results within 6-8 weeks.

Further SEO Website Visitor Inflation £499

This is the stage we work so hard to get to. We've created the foundations of search engine optimisation on your website, we've devised an SEO strategy based on the analysis of keywords and competitors, and we've substantially increased the importance of your website by building a substantial number of important referral links to it. The final piece of the search engine optimisation jigsaw is to skyrocket the number of quality visitors to your website by creating targeted content for your website, and getting people to write about it and recommend it. The principals of this stage should be repeated for at least 3 months to see the best results and to establish and calculate visitor statistics. It is after this timeframe that we can measure patterns and give accurate predictions for future growth at certain cost levels.

Would you like an answer to a specific question relating to search engine optimisation?

The aim of our website is to give you the amount of information we feel is enough to make an informed decision, but we don't want to bombard you jargon. However, if you feel like talking techie with us, or have any questions at all about the web, please do give us a call. Contact Umbrella Tree about search engine optimisation.

Search engine optimisation process

1. We listen to you and make suggestions to collectively establish goals for your website.
2. We officially offer you a fixed price quote (SEO costs seen above) to undertake the search engine optimisation work.
3. We discuss exactly what you can expect to receive for your money. We are always transparent about our fees which we believe to be extremely competitive.
4. You either pay 50% deposit and 50% the following month, or 100% up front depending on your budgeting. We want to make you feel comfortable at every step of the way.
5. We work hard to produce excellent search engine optimisation results and keep in touch regularly with updates.
6. We create and send you official reports at the end of each stage showing you exactly what we've done and what impact it's had.
7. We undertake any further services you may require such as web design or further search engine optimisation.