Logo design can only start with a sense of understanding. We like to immerse ourselves in the ethos of the company before putting pen to paper to ensure the logo ideas ooze the personality of the business and its products & services. So whether you're a business startup, undergoing re-branding or expansion, or just bored of your existing logo, Umbrella Tree can design a brand new logo that suits your business perfectly... a logo you'll be proud of.
Ensuring we have a good understanding of our client's business before starting the design process vastly reduces the time it takes to arrive at concepts worthy of their place on a shortlist. However, when designing logos, there can be infinite variations - blocky, swirly, colourful, black, sketched or etched and everything in between. Therefore, the logo design process is organised in stages, and comes in sets of 4 variations.
Four variations of logos are designed, often initially quite different in style. Once one of the four is chosen, another set of four variations is designed based on that choice. And so it goes on until the logo is considered perfect.
Umbrella Tree's methodology of logo design works extremely well for clients, quickly and efficiently achieving the end result, yet allowing the organic creative process room to breathe.
