Although there was no shortage of work for Rachel through word of mouth, she understood that the internet was a potentially huge route to market.
We knew straight away that Rachel's work would sell itself, so the project very quickly identified two overall goals... Firstly, using our search engine optimisation services Rachel's site must be plastered all over the search engines for a huge number of key words & phrases, and secondly, using our web design service, visitors to her website must be shown an example of her work immediately, no matter through which page they entered the site.
The design concepts centred around filling the screen with a large impact image, and overlaying a short amount of copy (wording) to one side. However, content is king where search engines are concerned, so we couldn't stop short with a mere introduction. After some experimenting, we came up with the idea of integrating a relevant blog in each section, but making sure that no matter what screen size & resolution the visitor has, the impact photograph fills the screen initially before scrolling down to see more.
The concept works very well in reality, giving a perfect mix of simple & pretty design, and the necessary amount of wording/content.
Now onto the search engines... The entire site was built to strict W3C standards, ensuring its foundations are search engine optimised. Our expertise in on-site search engine optimisation guaranteed every possible factor, no matter how small, was taken into account and developed.
As well as the main website, four content-specific websites were developed based on the same template, and they are populated with content automatically from the principle website. This gives Rachel a specific presence on the internet for commercial photography, people portrait photography, wedding photography and animal photography, and means different sites can concentrate on different key words & phrases.
Cutting a very long story short, within days of going live, Rachel was at the very top of the restuls for a number of key words, and had knocked her main competitor off the face of the planet.
Four weeks in, and Rachel's position in the search results continues to rise for more and more key phrases, and organic search traffic has already resulted in a number of enquiries, and official orders & bookings.
To visit Rachel's principle website, please click Rachel Rose Photographer.
Rachel is over the moon, and we at Umbrella Tree are over the moon that the internet is now not only working for her business, but paying dividends!
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