It all starts with brand design. Brand design, as it sounds, is the art form of creating a brand's look & feel; its face to its name.
Clients come to us with an idea; a concept for a business they want to create. Umbrella Tree's brand design service takes the idea from seed to print & publish. We explore colours, design logos, create stationery, think up straplines, design adverts, design websites, take photographs and so on and so on, until the business has a brand to be proud of.
The level of involvement and time it takes to design a brand depends largely on the concept, and how established the idea is. Some clients may have very specific ideas in mind for colours or logos for example, whereas other clients may only have thought about their product or service.
Ideas and artwork for adverts is often part of the brand design process that people forget about. Advert design is therefore often left to chance and prepared by the publication's junior designers, only to look uninspiring and produce no results. Adverts need to ooze your brand. They need to be eye catching, and in some cases be light-hearted or amusing. Ultimately adverts are there to increase the customer base and therefore revenue, so ensuring they remain consistent with the overall brand is essential.
Whatever stage you are with your brand, we can help. Brand design is an art form, and we're a creative bunch!
